Yep, I got to hold the medal. (And it was more of a kick than I expected it to be!)

If you read my blog post on the Coupe de Monde of Fencing last week, you’ll understand why I’m posting the piece (link below) by Tim Morehouse. Tim is the #1 ranked men’s sabre fencer in the U.S. (14th world, I believe), two-time Olympian, and Olympic Silver Medalist (2008 Beijing, Team). His determination to open the floodgates of interest in the sport through increased public participation and branded corporate sponsorship is something I’ve been watching for about 3 years; and, it is unwavering.

Admittedly, with many years in luxury brand management, I’ve tried to do my part for the cause by alerting several of my luxebrand exec-friends to Tim’s cause – passively beating them over the head with “Hey! Watch Tim! Just sayin’…”, but budgets have been slashed. Empathetic to the difficult measures many have needed to consider during these tough economic times – laying-off several quality members of their respective teams, I’ve merely attempted to keep Tim on their radar. Even my most senior friends (EVP/SVP) are required to justify anything beyond their standard placement of marketing dollars.  IF sponsorship has been fit into the [marketing] mix, it’s mostly for the big events — like the Veuve Cliquot Polo Classic (Prince Harry offered a TON of press, of course).  I dig the situation on both sides. My goal has simply been to plant some seeds. You never know when budgets may be shifted to “try something new.” While the luxury market remains soft, recent reports are showing signs of optimism.

The dip in the luxury manufacturing was the opportunity that prompted me to shift my focus/place under the branding umbrella, moving from management + execution to brand conception, platform development + strategy. Literally, as I stepped out of the luxury scene, Tim arrived.

My part 2 of 2 blog post will go a little further into how Tim’s journey has evolved; and why, as a brand and marketing professional, it caught my attention.

Please visit Tim’s (prolific) blog to read his take:

Veuve Clicquot Polo Classic 2010: The Sport of Polo Continues to Outshine Fencing (For No Good Reason!)

My magic number seems to be around “350.” I’m not a “friend collector” in the social world of onlineness. If I don’t know you in person, chances are good that you’re not a friend on my Facebook. With Twitter, I’m a little more liberal. It’s open, but I’m not actively recruiting eyeballs for “my brand.” I engage with those who engage with me and will send the occasional “@” to those I follow who don’t reciprocate for whatever reason.  If you follow me (@nycredhead), you will see a lot of RT’s from those I respect in the branding/media worlds, as well as friendly banter with long time friends.  I throw out ideas and questions and comments to anyone willing to take note or to engage with me. Admittedly some days, I feel like I’m yapping into an abyss (like yesterday, for instance).  On those days, take a break and find something else to do. Work? Oh, perhaps.

Yesterday’s Tweet: “Nobody loves me. I’m talking to myself. *sigh* I’ll just be over here minding my own….licking my wounds…don’t mind me….” Read the rest of this entry »