Bud Caddell is a change-maker and a cultural curator.

I forget how I first came across Bud on Twitter, but I had already been following him by the time I had the opportunity to chat with him in person at Grant McCracken’s Chief Culture Officer Boot Camp. Bud’s a wicked-smart, culturally-aware, and downright talented man who authors one of my favorite reads on this here Internets – What Consumes Me. It’s an aptly named blog for the curiosity that drives Bud. That curiosity is what consumes me, too. I have flipped my life on its head because of that curiosity. And based on the number of people I’ve surrounded myself with lately who also seem to have caught this bug, I am incredibly bullish on supporting Bud’s new project: The Bucket Brigade.

The Bucket Brigade is the formal proposal for a new book Bud will pen with contributions and support through the micro-funding site, Kickstarter. My excitement over the work Fred Benenson (another of my connections) and the industrious crew at Kickstarter is an whole ‘nuther blog post.  Today, it’s about Mr. Bud Caddell.  The basic idea behind is project is this: Read the rest of this entry »

As I was hanging out and doing my sponge-like absorption of the vibes shooting left and right from the leading-edge thinkers in this emerging culture-cum-business age at the Chief Culture Officer Boot Camp, Lane Wallace was offering up their observation that “students needed to learn how to think critically and creatively every bit as much as they needed to learn finance or accounting” via their NYTimes (02/13/10) article.

People often ask me if I’m back to school for my M.B.A. I’m usually not very good at holding back the look of “ew, no!” that shoots across my face, but I’m trying to be better about it.  I have plenty of Ivy-clad MBA’s in my circle of friends that could buy me 10-times over to remind me that not all business school types are pulseless and blank drones who suck the vibrancy from culture without concern for the aesthetic value of life experience in the name of capitalism, one spreadsheet at a time.  Yes, I’m a capitalist.  I’m a producer.  I create capital and culture.

Ironically, I will (generally) explain that I am pursuing the equivalent of a “C-MBA” (Creative Masters in Business Administration).  I’m blessed to be in a situation to cherry-pick, what I feel, is the best of the best in applied business strategy, anthropological and sociological understandings, psychological theory (from environmental and cognitive to behavior), and applied design management. However, I will walk away with an “M.A. in Interdisciplinary Studies,” which based on most hierarchical classification systems in corporate America, will completely keep me off the radar of most senior/executive-level hiring opportunities — even those I would totally rock. Read the rest of this entry »

I’ve found a man who understands me.  It sounds impossible, I know.  But Grant McCracken has figured me out.

Grant has been in my life for about two months, and it’s been a culturally-charged lovefest ever since (Even his wife, Pam, is gorgeous — such a charmed life, Mr. McCracken!). I crossed his path (the intersection of anthropology and economics — yes, economics. I know I just lost half of you) when I stumbled upon the new Masters of Branding program at the School of Visual Arts.  Listed as one of the guest speakers, I learned about Grant as I researched the program in detail (an excellent program — very exciting in the world of branding!).

Chief Culture Officer was released a few months ago.  The book is a celebration for us ‘both/and-ers’ in this world.
Many of us are creatives, but have an extraordinary aptitude for business.  For us, going to business school would be akin to a lobotomy.  Some of us are more structured business-types, but have an incredible interest and curiosity in culture and its influence on business.

I read it in one (lengthy) all-nighter.  I can’t use life-changing or inspiring to describe it, because that would suggest a new way of seeing the world.  Grant’s discourse on the significance of cultural reference and understanding on the future of business IS the way I see the world. Validating and optimistic is Chief Culture Officer. And yesterday was further evidence of this.  But more on that in a minute. First, a little more about Chief Culture Officer…this is the necessary future of business as Grant sees it: Read the rest of this entry »