Ralph Lauren 4D Light Show

November 11, 2010

Event, spectacle + 4D.  It’s as if they’re reading my mind!  This is amazing to see from a cell phone video.  Imagine how incredible it must have been in-person.  BTW, the “4th” D was smell.

BTW, I haven’t disappeared.  I was just caught up in a 3-month kitchen + bath remodel that turned my world upside-down! I’ll get back to blogging soon.  So much has happened and so many things to consider!

EDITED TO ADD (It’s happening in NYC next Wednesday My bad…it was yesterday! Damn it!):

Ralph Lauren to Stage “4D” Visual Spectacle on Madison Avenue

To celebrate the 10th anniversary of its $200-million-per-year U.S. e-commerce business and the launch of its e-commerce site in the UK, Ralph Lauren is staging a “four-dimensional” light installation on Wednesday night at its flagship locations in New York and London. Read the rest of this entry »

Advertisements

So, WABC/Disney pulled its programming from Cablevision overnight. Many who know me will say, “But Sheila, you don’t watch TV. What do you care?” Well, tru dat. However, I am in media. And I am in branding. And I am in brand strategy, which means I need to know what’s happening across the board. Most important to strategy is knowing how communications are being sent and received between brands and a consumers; and these days, that communication goes both ways.

This isn’t breaking news.  Many of us have been on the Cluetrain Manifesto for a while. You’d think that corporations, owners of those major brands, would know this stuff by now.  But as WABC/Disney has shown, they’ve pulled their programming from Cablevision on one of the most viewed (read: advertising placement dollars) of the year.  If I’m a media planner, I’m going to be considering my placements in major markets and WABC/Disney’s relationships in that market. WABC/Disney set a precedent telling everyone that they’re not afraid to pull the trigger in a negotiation, even when the casualties are their own advertisers and end-consumers.

And so in honor of WABC/Disney’s gross display of antiquated operations and strategies, here are the 95 Theses of the Cluetrain Manifesto:

  1. Markets are conversations.
  2. Markets consist of human beings, not demographic sectors.
  3. Conversations among human beings sound human. They are conducted in a human voice. Read the rest of this entry »

(Can’t be treating my academic essays like redheaded step-children. I have to put ALL of the work on the fridge! Enjoy!)

100 years into our post-industrialized, modern existence and technology is most often reconciled in beneficial terms (“progress” and “advancement”) that can be utilized for personal or consumptive profit.  However, we often fail to recognize the impact of emergent technologies in shaping the politics of identity, as well as the sociopolitical trajectories of our habitus.  Like an awkward teenager, we have struggled through the formative rites of passage.  When performance and technology synchronized well, progress proved a momentary coup.  But we have realized in retrospect that these moments were greatly evanescent and not maintainable by the antiquated expectations of behavior we, as the audience, posit to those who perform for our idealistic benefit on an ever-amplifying stage of technological succession.  Old doctrines of information exchange must be reconsidered; instead of changing our performance in an attempt to project and reinforce an outdated and constructed ideology, we must strive for a level of maturity allowing both the active and passive participants the freedom to exchange in an authentic and trustworthy manner.

If we compare how tenets of ritual and rhetoric were the means of integrating technological systems in the mid-19th Century as suggested by the sociological observations of de Tocqueville, Veblen and Hawthorne (Marx) Read the rest of this entry »

This is my first Saturday at home in a month.  Mid-January into usually mid-February is always back-to-back-to-back-to-back weekends of fencing – not that I’m complaining.  It just means that after the holidays, I hit the ground running.  In an ideal world, I have all of my ducks in a row and am prepared for it.  However, in my temporary world of higher education, it causes a bit of havoc because it happens at exactly the same time as the new semester.  So, no matter how well I plan and clean and prepare for the tsunami, a month later and I’m looking around my apartment and at my to-do list with shock and awe.  How do dust bunnies and laundry multiply like this?!?!  And suddenly, my once clean calendar is filled to the brim with readings and due dates. Oh, and then there are the bills. Yeah, those.  Egads!

As of the writing of this post, Read the rest of this entry »

My magic number seems to be around “350.” I’m not a “friend collector” in the social world of onlineness. If I don’t know you in person, chances are good that you’re not a friend on my Facebook. With Twitter, I’m a little more liberal. It’s open, but I’m not actively recruiting eyeballs for “my brand.” I engage with those who engage with me and will send the occasional “@” to those I follow who don’t reciprocate for whatever reason.  If you follow me (@nycredhead), you will see a lot of RT’s from those I respect in the branding/media worlds, as well as friendly banter with long time friends.  I throw out ideas and questions and comments to anyone willing to take note or to engage with me. Admittedly some days, I feel like I’m yapping into an abyss (like yesterday, for instance).  On those days, take a break and find something else to do. Work? Oh, perhaps.

Yesterday’s Tweet: “Nobody loves me. I’m talking to myself. *sigh* I’ll just be over here minding my own….licking my wounds…don’t mind me….” Read the rest of this entry »

Back to One…

January 24, 2010

I do senior-level digital influence and brand strategy. I know, I should have a blog.  The truth is, I’ve had several of them over the past few years — personal and professional.  As the landscape and purpose of social media has evolved — especially over the past 18-months — I have been less satisfied with the shape of my online presence.  And so, I yanked the blog-thing a few months to consider and meditate where I want to take the whole thing. Other life-lived experiences have taken precedence to manifesting something new into the blogosphere, but it’s been long enough. I’m here. I’m back. However you find me, let’s get on to building this thing together.

I’m currently writing a paper at NYU on something I refer to as Read the rest of this entry »