Connections, Culture, Economics + “The Bucket Brigade”

June 26, 2010

Bud Caddell is a change-maker and a cultural curator.

I forget how I first came across Bud on Twitter, but I had already been following him by the time I had the opportunity to chat with him in person at Grant McCracken’s Chief Culture Officer Boot Camp. Bud’s a wicked-smart, culturally-aware, and downright talented man who authors one of my favorite reads on this here Internets – What Consumes Me. It’s an aptly named blog for the curiosity that drives Bud. That curiosity is what consumes me, too. I have flipped my life on its head because of that curiosity. And based on the number of people I’ve surrounded myself with lately who also seem to have caught this bug, I am incredibly bullish on supporting Bud’s new project: The Bucket Brigade.

The Bucket Brigade is the formal proposal for a new book Bud will pen with contributions and support through the micro-funding site, Kickstarter. My excitement over the work Fred Benenson (another of my connections) and the industrious crew at Kickstarter is an whole ‘nuther blog post.  Today, it’s about Mr. Bud Caddell.  The basic idea behind is project is this:

This book will be for anyone interested in creating products that are not just market exchanges, but cultural exchanges – for anyone that wants to build or reshape an organization for doing business in a world gone digital – and for anyone just finding their footing in the marketing industry today.

Largely as part of the major shift in my own paradigm and understanding of what consumes ME, the connections I’ve made over the past 2-3 years are with people who will do nothing less than change the way we view the world. If they’re not on the leading-edge of technology or new media communications, they are creating new ways of doing, changing and building new platforms for business, and showing the rest of the world that not only CAN you prosper financially and culturally by shifting the way things are done to a more integrated “both/and” experience, but the benefits of doing so can net MORE prosperity than anyone would have imagined, allow for insanely creative initiatives, and build momentum for even larger benefits.

Bud is one of these new connections in my life and my life is richer with him in it.

$1, $5, $25, $100…whatever you can be spared will go into the coffers and will benefit this project. Kickstarter is an all-or-nothing form of micro-funding, so it is way important to get the project to the $5000 goal by July 23 (he’s already at $3842!). But what is so cool about Kickstarter is that any project is not confined by the limits (often conservative) we’ve all been conditioned to adhere.  We only ask for what we absolutely need, and if we receive it, it will be only for what we’ve asked.  Kickstarter allows the goals set by the project owner to stand as baseline values. The market and audience will ultimately set the value of an idea and a project through their support of it.  *diaspora is a recent example of this support valuation and was one of several projects that were supported through Kickstarter that raised exponentially more than they had requested. *diaspora asked for $10,000 and raised $200,000.

Bud rocks. Kickstarter rocks. Support something awesome and help fund Bud’s project.

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One Response to “Connections, Culture, Economics + “The Bucket Brigade””


  1. […] Sheila Germain: Largely as part of the major shift in my own paradigm and understanding of what consumes ME, the connections I’ve made over the past 2-3 years are with people who will do nothing less than change the way we view the world. If they’re not on the leading-edge of technology or new media communications, they are creating new ways of doing, changing and building new platforms for business, and showing the rest of the world that not only CAN you prosper financially and culturally by shifting the way things are done to a more integrated “both/and” experience, but the benefits of doing so can net MORE prosperity than anyone would have imagined, allow for insanely creative initiatives, and build momentum for even larger beneficial. […]


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