My magic number seems to be around “350.” I’m not a “friend collector” in the social world of onlineness. If I don’t know you in person, chances are good that you’re not a friend on my Facebook. With Twitter, I’m a little more liberal. It’s open, but I’m not actively recruiting eyeballs for “my brand.” I engage with those who engage with me and will send the occasional “@” to those I follow who don’t reciprocate for whatever reason.  If you follow me (@nycredhead), you will see a lot of RT’s from those I respect in the branding/media worlds, as well as friendly banter with long time friends.  I throw out ideas and questions and comments to anyone willing to take note or to engage with me. Admittedly some days, I feel like I’m yapping into an abyss (like yesterday, for instance).  On those days, take a break and find something else to do. Work? Oh, perhaps.

Yesterday’s Tweet: “Nobody loves me. I’m talking to myself. *sigh* I’ll just be over here minding my own….licking my wounds…don’t mind me….” Read the rest of this entry »


Back to One…

January 24, 2010

I do senior-level digital influence and brand strategy. I know, I should have a blog.  The truth is, I’ve had several of them over the past few years — personal and professional.  As the landscape and purpose of social media has evolved — especially over the past 18-months — I have been less satisfied with the shape of my online presence.  And so, I yanked the blog-thing a few months to consider and meditate where I want to take the whole thing. Other life-lived experiences have taken precedence to manifesting something new into the blogosphere, but it’s been long enough. I’m here. I’m back. However you find me, let’s get on to building this thing together.

I’m currently writing a paper at NYU on something I refer to as Read the rest of this entry »